Navigating the 2027 Final Rule: What Health Plans Must Do Now to Achieve 4+ Stars

CMS has officially published the 2027 Final Rule, and for Medicare Advantage plans targeting 4+ Star Ratings, the window to act is now. The changes introduced in this rule are not incremental adjustments—they represent a fundamental reshaping of how quality is measured, weighted and rewarded.

Plans that move quickly to align their strategies with the new framework will be better positioned for SY2028 and beyond. Those that do not risk meaningful Star Rating erosion—and the revenue consequences that come with it.

What changed: Key provisions at a glance

The 2027 Final Rule introduces several significant updates from the Proposed Rule:

• 11 Star measures removed, primarily administrative in nature, reducing the total measure set and increasing the relative weight of every remaining measure
• One new measure added: Depression Screening and Follow-Up, a clinically meaningful addition requiring new outreach and provider collaboration workflows
• EHO4All and equity-based provisions rescinded. Plans that built programs around these initiatives will need to reassess their quality strategy
• D-SNP passive enrollment requirements updated, including a mandatory 120-day continuity of care period and enhanced member support during plan transitions

Why this is a strategic inflection point

The removal of 11 measures does not mean less complexity — it means higher stakes for every measure that remains. With fewer total measures, each one carries greater weight in your overall Star Rating calculation. A gap in performance on a single high-weight measure can now have a more material impact than it would have previously.

At the same time, CMS has continued to signal its long-term direction clearly: health plans that demonstrate measurable outcomes, superior member experience, and data-driven execution will be rewarded. Plans still operating under legacy strategies built for a broader, more administrative measure set are at increasing risk of underperformance.

This is also a moment of consolidation risk. Many plans have not yet fully modeled the downstream impact of these changes on their specific member populations and provider networks. High-level CMS impact grids can be misleading — your plan’s exposure depends on your own data, your own gaps and your own market dynamics.

Your action plan: Five priorities for health plans

1. Rebuild your Stars simulations against the new framework

Immediately update your Stars simulations for SY2028 and SY2029 to reflect the revised measure set and recalibrated weights. Do not rely on generic CMS impact grids — they reflect aggregate assumptions, not your plan’s reality.

• Map which removed measures previously buffered your overall score
• Identify which remaining measures now carry disproportionate weight for your plan
• Model multiple performance scenarios to understand your range of outcomes
• Align leadership on where performance gaps represent the greatest financial exposure

2. Prioritize high-weight measure performance starting now

With the measure set consolidated, Health Outcomes Survey (HOS) and Consumer Assessment of Healthcare Providers and Systems (CAHPS) carry significant weight and reflect member experience across the full year — not just a point-in-time interaction. Similarly, the newly added Depression Screening and Follow-Up measure requires proactive outreach and coordinated provider workflows that take time to build.

• Assess current performance baselines for each high-weight measure
• Identify the member segments and care settings with the greatest improvement potential
• Build a prioritized outcomes measure intervention roadmap with clear ownership across clinical, operational and vendor partners so follow-up accountability does not fall through the cracks.  
• The new depression screening and follow-up measure requires behavioral health infrastructure many plans are not yet built for. The time to stand that up is now.

QRM® makes opportunity identification easy. Set your measure goals, see where your priority gaps are and send targeted outreach. All you need is 15 minutes.

3. Accelerate real-time data integration

HEDIS performance now carries greater relative weight within the consolidated measure set. Closing care gaps faster requires access to near real-time clinical data — not retrospective claims alone.

• Audit current data ingestion pipelines for timeliness and completeness
• Prioritize partnerships with high-volume providers and health information exchanges (HIEs) that can deliver real-time or near real-time data feeds
• Establish internal workflows that allow outreach teams to act on incoming data within defined SLA windows
• Reduce the lag between gap identification and member or provider contact

Plans that can act on data within days rather than weeks will increasingly outperform those still operating on monthly batch cycles.

QRM® surfaces the most important data you need front and center. Easy to understand data visualization ensures you can act immediately and stop wasting hours on data consolidation across platforms and spreadsheets.

4. Strengthen primary care as your quality foundation

Primary care providers remain the central driver of performance across HEDIS, HOS, CAHPS and Pharmacy measures. Preventive screenings, chronic disease follow-up and care coordination all flow through the primary care relationship — and the new Depression Screening measure reinforces this further.

• Identify primary care partners with high attributed member panels and strong care gap closure rates
• Develop joint performance scorecards and shared accountability models with key provider groups
• Provide primary care partners with actionable, easy-to-use data on their attributed members’ open gaps
• Offer support resources — whether clinical, administrative or technological — that reduce the burden of quality reporting on practice staff

Healthmine’s QRM Connect™ uses your plan’s database of covered providers to help members find a doctor and schedule appointments by simply replying to an interactive text message. Find out how it works.

5. Operationalize year-round member engagement

One-time or episodic outreach campaigns are no longer sufficient to move the needle on health outcomes measures and experience-based measures like HOS and CAHPS. High-performing plans are engaging their entire member population continuously throughout the year, using omnichannel strategies to meet members where they are and intervene earlier.

• Shift from campaign-based to always-on engagement models
• Leverage digital channels — SMS, app-based notifications, email and telehealth touchpoints — alongside traditional outreach
• Use predictive analytics to identify members at risk of disengagement or care gap accumulation before they fall through
• Ensure outreach is personalized, relevant, and timed to each member’s care journey — not driven by measurement calendar deadlines alone

The bottom line

The 2027 Final Rule marks a clear turning point. The measure set is smaller, the weight of each remaining measure is greater, and CMS’s expectations for demonstrable outcomes and member experience are higher than ever. Business as usual is not a viable path to 4+ Stars.

The plans that will thrive in this environment are those that move with urgency, build on real data, and invest in the right member and provider relationships — now, not at the start of the next measurement year.

Healthmine helps health plans navigate exactly this kind of regulatory inflection point. Our technology and engagement solutions are built to help plans respond quickly, optimize performance across the measures that matter most, and sustain the upward trajectory required to achieve and maintain 4+ Stars.  

Ready to assess your plan’s exposure and build your response strategy? Register for our upcoming webinar or contact us to get started.