Tailor outreach campaigns with member-centric language and imagery to ensure every communication has the strongest impact on member behaviors. Access an example of optimized outreach to discover ways to:
- Personalize materials based on demographic data
- Improve member trust, plan perception and brand awareness
- Educate members about benefits, services and healthy activities
- Guide members to high-priority care gaps and healthy behaviors
- Efficiently scale communications to different populations
Start refining outreach with content and design best practices.
