How to Create an Effective Member Engagement Strategy


The healthcare industry has entered a new era of digital health. The COVID-19 pandemic rapidly accelerated the adoption of technology, and now, health plans need to evolve their engagement strategy in order to reach, engage, and delight members. Whether you’re in the process of evaluating a member engagement vendor or simply want a gut-check on your current strategy, we have a resource to help. For nearly a decade, Healthmine has worked with clients to develop omnichannel engagement strategies that drive results. We’ve taken all our industry expertise and poured it into this free checklist for you to reference in your quest for better engagement.

The Checklist for Effective Member Engagement will evaluate your strategy in 5 main categories:


Digital tools and engagement initiatives should support your overall strategy to improve health outcomes and plan performance. We’re sharing how to choose a solution that delivers a positive member experience and aligns with your organizational goals.

Technical Enablement

A strong technical ecosystem is the foundation for successful member engagement. Learn what to look for in a technology partner to ensure your member experience is seamless, secure, and successful.

Rewards & Incentives

Not all rewards programs are created equal. This checklist will help you find the program that’s best suited for your plan and population to motivate and reward members.

Member Communications & Marketing

The way we communicate with members is changing rapidly. An omnichannel engagement strategy is no longer a nice-to-have, it’s a necessity. Learn the must-haves for reaching 100% of your members 100% of the time.

Performance Measurement & Reporting

You can’t improve what you don’t measure. Use our guidelines to confirm your member engagement program is qualified to track progress towards your goals.

The industry is changing and it’s time to rethink your outreach initiatives. If you are still relying on telephonic outreach and direct mail to connect with members, it’s time to evolve. With this checklist in hand, you can feel confident that your member engagement strategy is set up for success.

Healthmine is the leading member engagement and rewards solution focused on empowering people to take the right actions to improve their health.

More Resources from Healthmine