HealthMine’s Chief Executive Officer, Bryce Williams, was recently interviewed on a popular podcast that discusses healthcare’s toughest topics with the industry’s most innovative leaders.
The COVID-19 pandemic disrupted the healthcare industry in an unprecedented way. One of the main challenges of 2020, and now into 2021, has been finding normalcy and safety amidst chaos and uncertainty. Most individuals have been scared to go to the grocery store – let alone a hospital or healthcare facility. Fear of being exposed to coronavirus on top of provider availability limitations caused one-third of nonelderly adults to delay or go without care. Over the course of a year or two, these care gaps can accumulate quickly and may lead to worsening conditions, increased reliance on emergent care and potentially undetected serious diseases.
As we move into a post-pandemic world, health plans must rethink member engagement to close the care gaps in a timely manner. However, these members are not the same members that health plans tried to reach in 2019 and years prior. The past year has massively accelerated the use and adoption of technology. People have grown accustomed to connecting virtually with loved ones, colleagues, and their healthcare. From telehealth visits to mail-order prescriptions, members are relying on technology to save unnecessary trips to their doctor and pharmacy. In a world where members recognize digital solutions as a means to get and stay well, successful member engagement requires a new approach.
In a recent conversation on the Outcomes Rocket Podcast, HealthMine’s CEO Bryce Williams dives into the importance of creating member-centric healthcare experiences including how HealthMine’s technology uses a digital-first approach to help health plans effectively reach, engage, and incentivize members to complete the healthy actions that had previously been placed on the back burner.