Big Data and Small Data Can Improve Wellness Programs

Only 35% of consumers enrolled in wellness programs engage in them at least once per week, according to a new report by HealthMine. This is despite an $8 billion annual investment in wellness programs by U.S. health sponsors (Kaiser Family Foundation). Rather than focusing on lifestyle management, wellness programs should start using big data to identify current or developing health conditions in a population. Small data--including member reactions and motivations--are also important to boost engagement and close gaps in care.

Read more at Employee Benefit News.